Rob and Kristen Help the Fashion Industry

Rob’s GQ Cover was one of the best selling issues of the year. Turns out that the fashion insudtry has also received huge help from Rob and Kristen as well. The fact that either of them wear certain cloth items from any label helps the label become a household name or a best selling label.

The teen fantasy franchises of Harry Potter, Transformers and Twilight have not just spun their magic at the global box office; the fevered popularity of their stars has attracted even the haughty houses of Chanel, Burberry and Balenciaga.

Suddenly alliances with barely legal age wizards, robot defenders and vampires are a key propriety for prestige labels eager to revamp their image, which have recruited young faces including Isabel Lucas, Kristen Stewart and Emma Watson to the cause.

Blake Lively, Leighton Meester, Rachael Taylor, Dakota Fanning, Megan Fox and their male contemporaries Daniel Radcliffe, Robert Pattinson and Shia Labeouf are among other prominent young actors whose twilight zone of tabloid gossip, red carpet appearances, magazine covers, great genes and designer jeans are creating a new frontier for fashion branding opportunities.

So influential have these tween and teen celebrities become that Forbes magazine published in March its list of “Hollywood’s Most Valuable Young Stars”.

Stewart, 19, who plays Twilight’s Bella Swan, created a publicity tsunami for Sydney label Camilla & Marc when she wore one of its dresses to the film’s Paris premiere in December last year.

“The biggest response we’ve received to a celebrity wearing our label so far was when Kristen Stewart wore our blue-and-white striped Marsha frock to the Paris premiere of Twilight,” Camilla & Marc designer Camilla Freeman-Topper says.

“Pictures of her in the dress appeared on endless blogs and magazines, and it completely reignited demand for the dress. It was a powerful reminder of the power of celebrity, especially considering she was still relatively unknown at the time.”

Another Australian label, Billabong, has also experienced Stewart’s trend-setting abilities. The surfwear company’s US operations received sell-out orders there for its Hannah jacket after fans saw photographs of Stewart wearing it on the set of the Twilight sequel, The Twilight Saga: New Moon, scheduled for cinematic release in November.

Twilight also has inspired a clothing line sold through US up-market department store chain Nordstrom, an upcoming beauty franchise and a long list of magazine front covers for Stewart including US Teen Vogue, Nylon and Dazed & Confused.

In terms of designer luxury labels, however, new star Stewart and her on and offscreen paramour Pattinson have restricted their branding alliances solely to what they wear on the red carpet for events such as the MTV or Teen Choice Awards.

Complete article at The Australian